cfc/ppt-output/planning/planning14.json

{
  "slide_number": 14,
  "page_type": "content",
  "title": "商业模式与单位经济",
  "page_goal": "三边市场平台经济：四类收入 + LTV/CAC 80-330 倍，商业可行性验证",
  "narrative_role": "evidence",
  "visual_weight": 8,
  "density_label": "medium",
  "density_reason": "商业模型：收入结构+单位经济双数据卡，突出 LTV/CAC 高倍率",
  "density_contract": {
    "deck_bias": "balanced",
    "page_lower_bound": "mid_low",
    "page_upper_bound": "high",
    "max_cards": 4,
    "max_charts": 2,
    "min_body_font_px": 18,
    "max_lines_per_card": 5,
    "image_policy": "support_only",
    "decoration_budget": "medium",
    "overflow_strategy": "tighten_budget"
  },
  "director_command": {
    "focus": "card_hierarchy",
    "rule": "ensure_anchor_visual_dominance",
    "note": "商业模式与单位经济"
  },
  "decoration_hints": {
    "style": "tech_blue_warm_orange",
    "elements": [
      "title_underline",
      "bar_chart",
      "footer"
    ],
    "brand": "accent 金"
  },
  "resources": {
    "layout_refs": [],
    "block_refs": [],
    "chart_refs": [],
    "principle_refs": []
  },
  "cards": [
    {
      "card_id": "c1",
      "role": "anchor",
      "card_type": "data",
      "card_style": "accent",
      "argument_role": "evidence",
      "headline": "四类收入 · 三边市场",
      "body": [
        "测评服务费：订单抽佣 15-25%，毛利率 60-70%",
        "规划师佣金：套餐抽佣 10-20%，毛利率 80-90%",
        "商品交易费：商城抽佣 5-15%，毛利率 85-95%",
        "会员订阅：含 AI 健康教练，毛利率 70-80%"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      },
      "data_points": [
        {
          "value": "80-90%",
          "label": "规划师佣金毛利率",
          "interpretation": "四类收入中最高"
        },
        {
          "value": "15-25%",
          "label": "测评订单抽佣",
          "interpretation": "平台抽佣区间"
        }
      ],
      "chart": {
        "chart_type": "stacked_bar",
        "note": "四类收入与毛利率"
      }
    },
    {
      "card_id": "c2",
      "role": "support",
      "card_type": "data",
      "card_style": "elevated",
      "argument_role": "evidence",
      "headline": "单位经济模型",
      "body": [
        "微信生态社交推荐获客：单家庭 CAC 15-25 元",
        "单家庭年均价值 LTV 2000-5000 元"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      },
      "data_points": [
        {
          "value": "80-330 倍",
          "label": "LTV/CAC",
          "interpretation": "行业健康线为 3 倍，具备大规模投放可行性"
        },
        {
          "value": "15-25 元",
          "label": "单家庭获客成本 CAC",
          "interpretation": "微信生态社交推荐"
        },
        {
          "value": "2000-5000 元",
          "label": "单家庭年均价值 LTV",
          "interpretation": "年化价值"
        }
      ],
      "chart": {
        "chart_type": "kpi",
        "note": "LTV/CAC 核心指标"
      }
    },
    {
      "card_id": "c3",
      "role": "support",
      "card_type": "diagram",
      "card_style": "glass",
      "argument_role": "framework",
      "headline": "三边市场平台经济",
      "body": [
        "家长（需求端）— 消费 — 规划师/活动方/供应商（供给端）",
        "平台运营：审核 · 配置 · 数据支撑全链路"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": true,
        "usage": "inline-illustration",
        "placement": "inline",
        "content_description": "三边市场平台连接意象",
        "source_hint": "商业模式配图"
      }
    }
  ],
  "workflow_metadata": {
    "workflow_version": "2026.04.09-v4.1",
    "planning_schema_version": "4.1",
    "planning_packet_version": "4.1",
    "planning_continuity_version": "4.1"
  },
  "layout_hint": "l-shape",
  "source_guidance": {
    "material_ref": "docs/AI创新项目大赛-项目介绍.md §3.4",
    "key_facts": [
      "四类收入毛利率",
      "LTV/CAC 80-330 倍",
      "CAC 15-25 元"
    ]
  }
}