cfc/ppt-output/planning/planning12.json

{
  "slide_number": 12,
  "page_type": "content",
  "title": "市场空间：TAM / SAM / SOM",
  "page_goal": "从 4.5 万亿家庭消费到 5000 亿儿童健康管理，逐级聚焦到 97% 待开拓的平台市场",
  "narrative_role": "evidence",
  "visual_weight": 8,
  "density_label": "medium",
  "density_reason": "TAM/SAM/SOM 三层漏斗：大数字逐级聚焦，增速对比",
  "density_contract": {
    "deck_bias": "balanced",
    "page_lower_bound": "mid_low",
    "page_upper_bound": "high",
    "max_cards": 4,
    "max_charts": 2,
    "min_body_font_px": 18,
    "max_lines_per_card": 5,
    "image_policy": "support_only",
    "decoration_budget": "medium",
    "overflow_strategy": "tighten_budget"
  },
  "director_command": {
    "focus": "card_hierarchy",
    "rule": "ensure_anchor_visual_dominance",
    "note": "市场空间：TAM / SAM / SOM"
  },
  "decoration_hints": {
    "style": "tech_blue_warm_orange",
    "elements": [
      "title_underline",
      "funnel_layers",
      "footer"
    ],
    "brand": "accent 蓝→橙渐变层级"
  },
  "resources": {
    "layout_refs": [],
    "block_refs": [],
    "chart_refs": [],
    "principle_refs": []
  },
  "cards": [
    {
      "card_id": "c1",
      "role": "anchor",
      "card_type": "data",
      "card_style": "accent",
      "argument_role": "evidence",
      "headline": "TAM · 中国家庭教育消费市场",
      "body": [
        "2025 年规模 4.5 万亿元（艾瑞咨询）"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      },
      "data_points": [
        {
          "value": "4.5 万亿",
          "label": "TAM 家庭教育消费市场",
          "interpretation": "2025 年，艾瑞咨询"
        }
      ],
      "chart": {
        "chart_type": "kpi",
        "note": "TAM 大数字"
      }
    },
    {
      "card_id": "c2",
      "role": "support",
      "card_type": "data",
      "card_style": "elevated",
      "argument_role": "evidence",
      "headline": "SAM · 细分健康管理市场",
      "body": [
        "儿童健康管理（体检/营养/心理/运动）5000 亿元+",
        "家庭教育服务 217 亿→500 亿（CAGR 19.3%，弗若斯特沙利文）",
        "心理健康教育 286.3 亿→810 亿（CAGR 23.1%，ZVZO）",
        "泛心理健康服务 104.1 亿（CAGR 27%，沙利文/中邮）"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      },
      "data_points": [
        {
          "value": "19.3%",
          "label": "家庭教育服务 CAGR",
          "interpretation": "217 亿→500 亿（2030）"
        },
        {
          "value": "27%",
          "label": "泛心理服务 CAGR",
          "interpretation": "2020-2025 复合增速"
        }
      ],
      "chart": {
        "chart_type": "comparison_bar",
        "note": "细分市场增速对比"
      }
    },
    {
      "card_id": "c3",
      "role": "support",
      "card_type": "data",
      "card_style": "filled",
      "argument_role": "evidence",
      "headline": "SOM · 平台渗透率",
      "body": [
        "家庭教育服务平台渗透率不足 3%，97% 待开拓"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      },
      "data_points": [
        {
          "value": "< 3%",
          "label": "平台渗透率",
          "interpretation": "97% 市场待开拓"
        },
        {
          "value": "97%",
          "label": "待开拓空间",
          "interpretation": "行业测算"
        }
      ]
    },
    {
      "card_id": "c4",
      "role": "context",
      "card_type": "quote",
      "card_style": "glass",
      "argument_role": "synthesis",
      "headline": "市场结论",
      "body": [
        "万亿赛道中的高增长细分，供给高度分散，一体化平台机会窗口打开"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      }
    }
  ],
  "workflow_metadata": {
    "workflow_version": "2026.04.09-v4.1",
    "planning_schema_version": "4.1",
    "planning_packet_version": "4.1",
    "planning_continuity_version": "4.1"
  },
  "layout_hint": "hero-top",
  "source_guidance": {
    "material_ref": "docs/AI创新项目大赛-项目介绍.md §3.1",
    "key_facts": [
      "4.5 万亿",
      "5000 亿+",
      "CAGR 19.3%/27%/23.1%",
      "渗透率 <3%"
    ]
  }
}