cfc/ppt-output/planning/planning13.json

{
  "slide_number": 13,
  "page_type": "content",
  "title": "用户基数与竞争格局",
  "page_goal": "1.2 亿户目标家庭 + 高度分散供给 = 一体化平台的卡位机会",
  "narrative_role": "evidence",
  "visual_weight": 8,
  "density_label": "medium",
  "density_reason": "用户数据+竞争格局：数据卡为核心，空白卡位为结论",
  "density_contract": {
    "deck_bias": "balanced",
    "page_lower_bound": "mid_low",
    "page_upper_bound": "high",
    "max_cards": 4,
    "max_charts": 2,
    "min_body_font_px": 18,
    "max_lines_per_card": 5,
    "image_policy": "support_only",
    "decoration_budget": "medium",
    "overflow_strategy": "tighten_budget"
  },
  "director_command": {
    "focus": "card_hierarchy",
    "rule": "ensure_anchor_visual_dominance",
    "note": "用户基数与竞争格局"
  },
  "decoration_hints": {
    "style": "tech_blue_warm_orange",
    "elements": [
      "title_underline",
      "metric_row",
      "footer"
    ],
    "brand": "accent 绿"
  },
  "resources": {
    "layout_refs": [],
    "block_refs": [],
    "chart_refs": [],
    "principle_refs": []
  },
  "cards": [
    {
      "card_id": "c1",
      "role": "anchor",
      "card_type": "data",
      "card_style": "accent",
      "argument_role": "evidence",
      "headline": "目标用户与付费能力",
      "body": [
        "3-18 岁儿童家庭约 1.2 亿户；2024 年小学及幼儿园在校生约 1.4 亿人次"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      },
      "data_points": [
        {
          "value": "1.2 亿",
          "label": "目标家庭户数",
          "interpretation": "3-18 岁儿童家庭"
        },
        {
          "value": "78.6%",
          "label": "城市家庭要求定制化",
          "interpretation": "教育目标转向综合素养"
        },
        {
          "value": "78.3%",
          "label": "心理辅导复购率",
          "interpretation": "服务包均价 1.2 万/年"
        },
        {
          "value": "1.2-3 万",
          "label": "家长年均教育支出/孩子",
          "interpretation": "90 后父母偏好数据驱动"
        }
      ],
      "chart": {
        "chart_type": "metric_row",
        "note": "用户结构关键数据"
      }
    },
    {
      "card_id": "c2",
      "role": "support",
      "card_type": "list",
      "card_style": "elevated",
      "argument_role": "contrast",
      "headline": "竞争格局：高度分散，无一体化平台",
      "body": [
        "纯工具类 App：无服务闭环",
        "纯内容平台：无数据闭环",
        "纯教育机构：缺健康维度",
        "尚无\"健康+教育+心理\"一体化的成规模平台"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": false,
        "usage": null,
        "placement": null,
        "content_description": null,
        "source_hint": null
      }
    },
    {
      "card_id": "c3",
      "role": "support",
      "card_type": "list",
      "card_style": "filled",
      "argument_role": "claim",
      "headline": "新壁垒：AI 辅助干预 + 个性化定制",
      "body": [
        "行业从\"卖课/卖工具\"转向\"交付结果\"",
        "37.2% 机构已部署 AI 情绪识别",
        "个性化定制正成为新壁垒——正是浠艾福的差异化卡位"
      ],
      "content_budget": {
        "body_max_lines": 4,
        "strict": true
      },
      "image": {
        "needed": true,
        "usage": "inline-illustration",
        "placement": "inline",
        "content_description": "竞争格局中的差异化卡位意象",
        "source_hint": "竞争配图"
      },
      "data_points": [
        {
          "value": "37.2%",
          "label": "机构已部署 AI 情绪识别",
          "interpretation": "AI 辅助干预成新壁垒"
        }
      ]
    }
  ],
  "workflow_metadata": {
    "workflow_version": "2026.04.09-v4.1",
    "planning_schema_version": "4.1",
    "planning_packet_version": "4.1",
    "planning_continuity_version": "4.1"
  },
  "layout_hint": "mixed-grid",
  "source_guidance": {
    "material_ref": "docs/AI创新项目大赛-项目介绍.md §3.2-3.3",
    "key_facts": [
      "1.2 亿户",
      "78.6%",
      "78.3% 复购",
      "37.2% AI 部署"
    ]
  }
}